Blogging Tips Grow Traffic and SEO

How To Promote Your Small Business On Social Media?

how can you use social media to promote your business

Search engines get long term results but social media gets quicker results. You need social media in the early stages of your business. But how to promote your small business on social media? 

Whether it’s your blog or business promoting it on social media can give it an initial boost. That’s why I have written this post to tell you how you can easily boost your sales using social media. 

In this post, you will learn 

  • why you need to have a social media strategy, 
  • how to use social media effectively, and 
  • best social media platforms for businesses

So after reading this post you are all set to form a master social media strategy so you can drive lots of people to your products and make sales.  

Save this pin quickly and let’s get started. 

how to use social media to promote your business

Before learning the how, let’s learn the why. 

Benefits of Using Social Media to Promote Your Business 

Many businesses say they don’t need social media. Some say “We know our target audience and they will come!”

That’s not how it works. You need to be on platforms where your target audience is present. 

However, you’ll love these benefits of using social media. 

Build a community

If you have just started your business then many people don’t know about it yet. That’s when being on social media provides you a platform to build a community of loyal fans. 

Make sales

SEO will drive you forever sales but social media helps in making the first few sales after the launch. 

Good for SEO

What if I tell you that social media boosts SEO? Yep! The more social shares you get the better your positions are on search rankings.

Become a Brand

Social media allows you to engage with your followers. On any social media platform, you can talk to your followers and solve their problems quickly. 

That’s how you get known as the amazing brand that you are. Just like Varun Ravindran built his interior home designer business on Instagram.

Find new ideas

By social listening, you can find the questions your followers are asking. That’s how you can get new ideas to create better products or blog posts.  

So you see there are many advantages of using social media to promote your business. 

There are many examples like Jessica Bishop built her business on YouTube from scratch.  

Now find out how you can use social media to promote your business. 

How to Promote Your Business Through Social Media? 

Social media is rewarding but it can be overwhelming. That’s why you need a social media strategy. To work on things that matter. 

Here are the top things you must keep in mind to effectively market your business on social media. 

Create profiles on multiple platforms

Yes, the first step is to claim your brand username on all major social media platforms. 

  • Facebook
  • Pinterest
  • Twitter
  • Instagram
  • LinkedIn

It’s fine if you want to focus on building one or two profiles but you should have all social networks. So that you can grow them in the future. 

Make sure you optimize your profiles perfectly and add your website link too. 

Pro tip – Work on all social media platforms for a few days to see which one gets better results. Find the best social media to promote your business and then focus all your efforts on building that. 

Set goals

Then you would want to set realistic goals. Realistic goals are those that 

  • are achievable, 
  • have a time limit and
  • a specific numerical value.  

Something like ‘I will make 20 sales from Facebook in the next 30 days.’

And not like ‘I will get 1 million followers in 30 days.’

So go ahead and set your social media goals. 

Plan your social media content

Planning your social media content will help you stay out of stress. This also means that you will save time.  

With days of content planned, you can quickly create it and share it on social media. 

Pay attention to trends

While planning your social media content you must pay attention to the latest trends, festivals, entertainment, and more. 

The best way to grow is to be on trends that your target audience wants to see. 

How to stay updated? 

  • You can use Google Trends for this. 
  • Follow top industry leaders. 
  • Subscribe to Google news in your industry. 

When you have enough content then brainstorm creative ways to promote your business on social media. 

Use many formats

Content can be shared in many ways – 

  • Text
  • Image
  • Video
  • GIFs
  • Memes
  • And more. 

And your audience wants to see these various forms too. 

Therefore, you must include all these formats and more into your content plan so that you are sharing content in a way that makes it engaging. 

Or unless you want to bore them. 

Be consistent

Once you have your social media content planned out you should start sharing it consistently. 

Yes, every day. The best way to use social media to grow your business is to show up every day.  

That’s how you boost your profile and it reaches a larger audience. 

I get it, you get burned out – it can be one of the disadvantages of using social media to promote your business. 

But the results will be self explanatory. 

Engage with your followers

The best way to use social media to promote your business is to engage with your followers and answer questions. 

That’s also when you can introduce them to your product and tell them how it helps. 

Some other ways to engage with your followers are – 

  • Reply to comments. 
  • Respond to DMs. 
  • Comment on others’ posts. 

Use automation tools

As I said before, you can get burned out. That’s why using an automation tool is a great way to show up every day. 

Using automation tools like Hootsuite or Buffer will let you schedule content in advance so it gets shared even when you are not online. 

Of course, you still need to reply to comments by yourself but that’s required. 

Start your stores on these platforms

Another smart strategy is to sell your products on these platforms. Major platforms like Facebook, Instagram, and Pinterest have the shop feature. 

You never know how many people are impressed immediately and want to buy from you. 

So make it easier for them.

Track your performance

The most important step is to track your performance. 

The benefit of setting realistic goals is that they can be tracked. 

So after the time limit is passed (on your goal) make sure that you track your performance to see what worked for you. 

This will help you refine your social media strategy so you can produce better results. 

You can also use all of this information and offer your services. 

Conclusion: How to use Social Media to Promote Your Business? 

So this is all about how to grow your business on social media. 

What is the best way to promote your business online? 

Social media. Because it’s free, has billions of monthly visitors, and is all yours to claim. 

All you need is a solid social media strategy and consistency. Then you are all set for social media success. 

Now, you have everything you need to use social media effectively so go and create your profiles and start working on them. 

Share this post so that I know you loved it! 

how to promote your business on social media

Which social media platform is your favorite?  I love Twitter.

Check out how you can use each social media effectively.

Ekta Swarnkar

I'm Ekta Swarnkar. I'm a B2B Copywriter for SaaS and Marketing companies and blogger at Tia Says. I started this blog to publish blogging and writing tips for beginners to help them grow their blogs. I also share the best tools they can use easily.

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6 Comments

  1. There’s some really great tips here. I grew my first blog primarily through social media before learning about SEO, now with my next one I’m focussed on SEO. It’ll be interesting to see how they compare in years to come.

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