Pinterest for bloggers is a great free source of flooding your blog with lots of traffic. If you don’t know how to use Pinterest for your blog then you are in the right place!Pinterest For Bloggers: How To Use Pinterest For Your Blog? Click To Tweet
If you can use Pinterest smartly, you can get blog traffic from it. And I am not talking about bits and pieces, I’m talking about lots.
Imagine getting thousands of people coming to your blog posts and you are not doing any marketing at all.
Okay, great but how to be successful on Pinterest?
That you are going to learn in this 4 part Pinterest series.
Here are all 4 parts.
- How to set up a business account on Pinterest?
- How to create Pinterest boards smartly?
- The viral pin anatomy
- How to create a Pinterest strategy?
This post is all about how to start a business pinterest account so you can use it to set up a strong foundation.
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Okay, let’s begin.
What is Pinterest?
Pinterest is a visually-focused search engine platform where users share, save, and discover new ideas.
The first idea was to create a place where people can freely save their interests as a collection. People come to get inspiration from these ideas.
That being said, it’s more than that. Bloggers on Pinterest gain a lot of traffic by pinning their blog posts as new ideas.
Why is Pinterest for bloggers a great source of traffic?
Because of these reasons –
- Pinterest has 478 million monthly users.
- People use Pinterest to find solutions to their problems.
- Pinterest has a majority of female users. So if you’re targeting a female audience then Pinterest is a great source.
- People come to Pinterest with buyer intent. 87% of people buy something when scrolling.
- 97% of purchases are unbranded. Meaning, people don’t buy from brands on Pinterest.
Pinterest users come on Pinterest looking for these ideas. It doesn’t matter if they are buying from a brand or any blogger.
If you can inspire these users with your pins then you are all set to make them click – grow your traffic, sales, subscribers, and more.
People get inspired to take action after they see your pins. So what is a pin?
What is a Pinterest Pin?
A Pinterest pin is an idea created and pinned in a visually attractive form.
If you have used Pinterest before you might have noticed that it has lots of images. These are pins.
Pinterest viewers click on these pin ideas to learn more about them and that’s how they land on your website.
So it all depends on how great your pin is. The more viral going pins you create the more traffic you attract.
Anyone who adds new pins is called a pinner.
You become a pinner and add new ideas (in form of pins) that your viewers will like and they save or visit your site.
Okay, now let’s see why you need a business account on Pinterest.
Why do you need to Set up a Business Pinterest Account?
Having a business account on Pinterest will unlock great features for you.
You get access to analytics where you will find crucial information about your stats and target audience.
Some of the features that unlock are –
- Analytics to analyze your progress.
- Pin insights to understand what pins are performing better.
- Audience insights to understand your audience.
- Rich pins.
- URL feature and more.
All of this will help you strategically use Pinterest for your blog.
Okay, ready to create a business account on Pinterest? Wait, you still need to do these small things.
2 Things to do Before Making a Business Account on Pinterest
If you want to attract traffic to your blog from Pinterest you have to make sure of these two things.
That’s how you create a successful business account on Pinterest.
To create a Pinterest business account the right way you want to pick a niche and stick to it.
Of course, it is your blog niche. For example, my niche on Pinterest is also blogging like my blog niche.
So be very sure about your niche. If you need help check out my guide on defining a blog niche.
SEO Optimization from the Start
Pinterest is not a social media platform, it is a search engine. You might already know that.
But what it means for your business is that your reach does not depend on the comments or likes.
It depends on how well you have optimized your account for SEO.
That’s how you rank on Pinterest and drive traffic.
Interestingly, Pinterest SEO is simpler than Google SEO.
You need to find out the best keywords in your niche and optimize your profile after starting a business account on Pinterest.
So how do you find keywords?
Simply go to the Pinterest search bar (if you don’t have any Pinterest account yet then follow the below mentioned steps and do the keyword research later) and type any keyword in your niche and press the spacebar.
You will notice that Pinterest will show you some suggestions.
These are your keywords.
For profile optimization, we will use these keywords.
For example, ‘blogging tips’ is a good keyword for my Pinterest profile optimization.
Collect those that are relevant to your blog, you will need them later.
Okay, so when everything is ready how to set up a business account on Pinterest?
Let’s tell you that.
How to Create a Business Account on Pinterest?
Here are the steps to take to set up a business Pinterest account.
Creating a Profile
You can get a business account in two ways.
- Creating a new business account.
- Converting the personal into a business account.
Most bloggers convert their personal accounts into business accounts.
However, I recommend you create a new business account.
This way you will not have to delete any unwanted pins, boards, and followers. You will be starting fresh.
Step 1- Click here to go to the official Pinterest site.
- On the top right corner, you can click on the signup button.
- A new window will open.
- Now scroll down and click on the create a business account.
Step 2- Fill in the necessary details. Click on the button and you have your business account on Pinterest.
Now, let’s optimize your profile.
Upload a high-quality picture of yourself. If you want to upload your blog logo then you can do that.
Your profile name is the first place where Pinterest SEO begins.
If you remember, Pinterest is a search engine and profile name is one of the places where you can include your target keywords to get maximum exposure.
Your profile name should be keyword rich. Come up with a profile name that contains your target keywords as well as your company name.
For example, my profile name is Tia Says | Blogging tips for Beginners
You can create a profile name of a combination of keywords or use one target keyword.
Username – Choose a username that is easy for your audience to find you. Because the username is used in your Pinterest URL too.
So, for my blog Tia Says I use – tiasays and my URL is – https://in.pinterest.com/tiasays
The Pinterest description is another place that should be SEO optimized.
So, write an interesting description that contains
- 3 – 5 target keywords and
- a call to action.
As you can see on my profile, I have included 4 to 5 keywords and a call to action to take my free resources.
I have also added a link, you never know how many subscribers you can get from here.
I have used bitly to shorten my freebie link.
Claiming Your Website
After claiming your website you will be able to add URLs to your pin images. Such that your visitors can click on the link to go to your blog.
Yoast plugin makes the process super easy.
Here’s how to do it –
- Go to Pinterest settings.
- Click on ‘claim website’.
- Choose an option (pick the HTML tag option to use the Yoast plugin)
- Copy the code.
- Now, on your WordPress dashboard, go to SEO > Social > Pinterest.
- Paste the tag here and save the changes.
- Submit for review to go back to Pinterest.
And you have easily claimed your site on Pinterest.
Enable Rich Pins
Rich pins are pins with richer results.
You might have noticed in your daily feed that some pins also display the title of that pin as well as the pinner’s name and profile while some don’t.
Those that have this extra information are rich pins.
There are 4 different types of rich pins.
- PRODUCTS – Enabling this type will display information like product price, where to buy, availability, and more.
- APPS – to include an install button.
- RECIPES – To include ingredients, cooking time, etc.
- ARTICLES – To include headlines, author name, etc.
To enable rich pins you need to apply for them first.
Here’s how to do it.
- Go to Rich Pins Validator.
- Enter one of your blog posts’ URLs.
- Click on validate.
You will get a confirmation that your Pinterest account is validated for rich pins.
Carly in her signature Pinterest course talks about the importance of having an SEO optimized profile.
She tells exactly where to place these keywords and how to find them.
Finding the right keywords is half the SEO.
I can only see how many things I was doing wrong after I took the course myself.
Conclusion: How to Start a Pinterest Account?
So this is how to start a business account on Pinterest.Pinterest For Bloggers: How To Use Pinterest For Your Blog? Click To Tweet
Congratulations, you now have your business account on Pinterest that is going to give you great results in only a few months.
Pinterest bloggers love it because it gets them great results. Now is your turn.
Now the next step is to create relevant boards and add pins.
Head over to this second part of the Pinterest series where I talk about how to create Pinterest boards correctly.
But first, why don’t you pin this pin and help me reach more bloggers who don’t know how to use Pinterest for their blogs?
And tell me have you used Pinterest for personal use?