Pinterest For Bloggers: How To Set Up A Successful Profile?

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If you are a beginner blogger then blogging on Pinterest is the best of all the available options to get free traffic to your blog. Pinterest for bloggers, especially beginners is a gold mine of traffic.

Yes, your favorite Pinterest is not only a recipe or DIY explorer. Quite a shocker, isn’t it? I know! 

It’s more than that. Obviously, it’s a great place to find cute gift ideas but if you are a blogger and aren’t using Pinterest, you are missing free traffic to your blog!

Pinterest has more than 400 million monthly active viewers and this number is increasing every month. 

Businesses using Pinterest get immense traffic to their blog. How, they connect ideas with people.

You too can get traffic from Pinterest, because SEO takes time and Pinterest can help you get the momentum going when your site gets picked up by Google.

This is part one of my Pinterest for bloggers series.

So you want to use Pinterest to drive traffic to your blog. After reading part one of my series on Pinterest you can do just that. 

By the end of the post, you will 

  • All about Pinterest for business.
  • Learn how to use Pinterest for blogging. 
  • Set up your Pinterest for success.

In the next parts, I’ll tell you how to create click-worthy pins and best pinning practices to get the best results.

That’s a lot. Why don’t you pin this post to check out again? I’ll be sharing a lot of Pinterest tips. 

pinterest for bloggers

Done? You are a gem. Let’s get started.


What is Pinterest?

Pinterest is a visually-focused search engine platform where users share, save, and discover new ideas.

The first idea was to create a place where people can freely save their interests as a collection. 

That being said, it’s actually more than that. I have already told you that Pinterest (pause) for bloggers is a blessing. 

Bloggers on Pinterest gain a lot of traffic by pinning their blog posts as new ideas. 

Also, Pinterest is different than other social media platforms. It is a search engine. We will come to it. 

But wait, what do they pin? They pin pins.

What is a Pinterest Pin?

A Pinterest pin is an idea created and pinned in a visually attractive form. 

Just above, you saved a Pinterest pin (which if you haven’t, I would love it if you go and do it!). 

That was a pin, with some text and image. Pinterest, being a visual platform, is all about these pins. 

pinterest home feed

Pinterest viewers click on these pin ideas to learn more about it and that’s how they land on your website. 

The more pins you have on Pinterest the more traffic you are promising to your blog.

Anyone who pins content is called a pinner.

You become a pinner and pin ideas that your viewers will like and they save or visit to your site.

For you to get started on Pinterest, a business account is required. 

How To Set Up Pinterest For Success?

A business account unlocks many features like 

  • Analytics to analyze your progress, 
  • Pin insights to understand what pins are performing better,
  • Audience insights to understand your audience and much more.

That’s why a business account is very important.

1- Getting A Pinterest Business Account. 

You can get a business account in two ways. 

  • Creating a new business account.
  • Converting the personal into a business account.

However, I recommend you to create a new business account. This way it will reflect your blog (brand) only and you will not have to delete any unwanted pins. 

Click here to go to the official Pinterest site. Signing for a business account is actually very easy.

On the top right corner, you can click on the signup button. A new window will open. Now scroll down and click on the create a business account. 

pinterest business sign up

Now fill in the necessary details and you will get your business account.

2- Completing Your Profile.

Completing your profile is very important to look professional on Pinterest. Otherwise, your audience won’t trust you. 


Upload a high-quality picture in which you are smiling. Your company logo will also do.


Your display name is the first place where Pinterest SEO begins.

If you remember, Pinterest is a search engine and profile name is one of the places where you can include your target keywords to get maximum exposure.

To do the same, I want you to make a list of your target keywords.

But first, how do you find those keywords? The Pinterest search bar. 

When you enter a term you will see a lot of other terms appear in bubbles below the search bar. These are the keywords. All you have to do is to find popular keywords in your niche and use them.

pinterest keywords

I hope you have your list. We will be using these keywords in many places.

Your profile name should be keyword rich. Come up with a profile name that contains your target keywords as well as your company name. 

For example, my profile name is 

Pinterest Profile to set up a perfect profile to get more traffic from pinterest: for bloggers

I have included my blog name and then some keywords in my niche. You can do the same.

  • BIO – 

Pinterest bio is another place that should be keyword rich. Craft an interesting bio that also contains 3 – 5 target keywords and a call to action. 

As you can see on my profile, I have included 4 to 5 keywords and a call to action to take my free resources.

I have also added a link, however it doesn’t work on clicking but you don’t know how many email subscribers you get from your profile only.

I have used bitly to shorten my freebie link.

3- Claiming Your Website.

Claiming your website is very important when you want to divert your Pinterest visitors to your website.

If you don’t have your own site follow my 3 step tutorial to get one.

The process is very easy. Follow this easy process to claim your site through the Yoast plugin.

4- Enable Rich Pins.

Rich pins are pins with extra information. There are some pins on your daily feed that also display the title of that pin as well as the pinner name and profile. 

This gives a more professional look to a profile. 

There are 4 different types of rich pins. 

  • PRODUCTS – Enabling this type will display information like product price, where to buy, availability, and more.
  • APPS – to include an install button. 
  • RECIPES –  To include ingredients, cooking time and etc.
  • ARTICLES – To include headlines, author name and etc.

To enable rich pins you need to apply for them first. Follow this tutorial to enable rich pins.

Now your Pinterest profile is all set for success. All that is remaining is creating Pinterest Boards, joining Group boards, and publishing pins. 

Then what? Wait for your blog traffic to explode. 

I’ll be explaining more about Pinterest boards and pins in my next part of the series.


I hope I have helped you set up your Pinterest profile to get blog traffic. 

In the second part, I will tell you about the boards, how to properly write board descriptions, how to join group boards, and best pinning strategies. 

If I would have written a long Pinterest guide that would have ended up being boring that’s why I decided to publish it in parts. 

This way it will be informative, interesting, and short. Not boring!

And that’s how it became the Pinterest For Bloggers Series!

If you have completed setting up your Pinterest profile it is time to add some boards. Click here to read the second part of the series where you will learn about Pinterest boards.

I hope you liked it also. 

If you do, please save it on Pinterest.

pinterest for bloggers

Wait for the next part!

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17 thoughts on “Pinterest For Bloggers: How To Set Up A Successful Profile?”

  1. Great post.. My goal for the upcoming year is really learn and try to maximize the use of Pinterest for my Blog. I have heard great things about the platform.

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