Adding viral going pins to Pinterest consistently is the only way to grow on Pinterest for bloggers. So, how to create Pinterest images that get clicks?Pinterest For Bloggers: How to Create Pinterest Images? Click To Tweet
Many bloggers have been successful on Pinterest because they know how to create the best Pinterest pins.
You can have a million impressions but if your pin design sucks no one is going to click on it and get on your blog.
But you can have only a thousand impressions and you know how to create viral pins then people are going to click on them.
As a result, pin designs are important for going viral on Pinterest.
Welcome to the 3rd part of the Pinterest series. Today, you are learning how to create beautiful Pinterest pins that go viral.
In case you missed the first two parts here are the links.
Save this pin quickly so we can start.
This post may contain some affiliate links that is I may earn a small commission at no extra cost to you that I would use to maintain this blog. Thanks for understanding.
What is a pin on Pinterest?
While using Pinterest you would have seen a lot of Pinterest images on the search feed, home feed, or on anyone’s profile.
These images are called pins on Pinterest.
Adding these pins to different boards is called pinning. You can pin your own pin by creating a pin and you can save others’ pins by clicking on the Pinterest save button.
We will discuss in detail how to pin an image to Pinterest.
Let’s learn it in two ways.
- How to create pins and then upload them on Pinterest as your pin.
- How to pin others’ pins by re-pinning them on your account.
To grow your account you have to do both. But you should be adding your pins more than saving others.
Follow this step by step process to make your own pins.
How To Make Good Pinterest Pins That Get Engagement?
These Pinterest practices will help you create click-worthy pins for Pinterest.
Get A Free Canva Account
You can create a pin by using tools like Canva, Photoshop, and Adobe Spark.
If you are wondering where to create free Pinterest pins, here is your answer.
My favorite pin builder is Canva Tool. It is a free tool that allows you to create literally everything.
I love Canva because I can create photo pins, video pins, social media graphics, and also my blog graphics. Plus, they have a library of awesome images and premade templates.
You can also do the same. Click here to get a 30 day free trial on Canva Pro.
So, how to make Pinterest pins on Canva?
Choose the Best Size for Pinterest pins
Yes, your pin image size matters.
More than half of the Pinterest audience use mobile devices. Therefore, the size of your pin designs matters.
So, what size should Pinterest pins be?
According to the Pinterest best practices, the best Pinterest pin size should be in a 2:3 ratio.
That is 1000 px to 1500 px.
Canva has the premade templates for Pinterest pins. However, I recommend you create yours from scratch so that you create unique designs.
Pinterest prefers to promote new designs and by new designs, I mean something that is never pinned before.
The Canva templates are already used by many before so don’t take a chance.
Use Premium Images
Canva provides a lot of free photos but the problem with them is that they have been used so many times that they are not unique.
Pinterest wants new and unique pins and it can read the image. It can read the text as well as your images.
Therefore it is advised to use high-quality images that are not used before.
Use 2 to 3 Font Combinations.
Always design simple pins.
Because a simple pin is readable to more people and hence more clickable.
Use 2 to 3 fonts on your pin to make it simple. To find out what fonts work for your audience you have to play around with them.
Try bold fonts, text overlay, and different styles to make your text read out.
Carly in her course Pinteresting Strategies shares that how using cursive fonts is making it difficult for Pinterest to understand.
So see what works best for you. Then create more of what’s working.
Use Bright Colors
You should also consider choosing the best colors for Pinterest pins.
Pins with bright colors like yellow, orange, red, and brown colors work better than pins with cold colors like blue, pink, and purple.
But again, try different combinations and see what works for your target audience.
Include A Call To Action
Never forget to add a CTA to your pins.
And you can do this by adding a little element to your pin image.
Some CTAs I have used before are listed below,
- get your list! (for a freebie),
- sign up now! (for the email list),
- Make it yours.
- Get the formula.
By adding these elements you are also telling your readers that your post has something for them.
This way, you can tell your audience to do something important – to take action.
Include Your Website Or Logo.
You can add a small reference at the end of the pin telling everyone that it comes from your site.
Another reason to do this is to avoid your pins from getting copied.
If your site branding is not on your pin design anyone can pin the same image by claiming it as theirs.
You might want to include a “www.yoursite.com” at the bottom of the image or you can include your site Logo at the top of the pin image if you have a fancy Logo and you want to show it.
I like to include a link at the bottom.
Use Keywords in Image Name
Pinterest reads text and so does the filename. You can use this as an opportunity to tell Pinterest what the image is about.
Go ahead and add a keyword in the filename.
So this was all that I learned from the course. To make your pins go viral on Pinterest you have to master your designs.
You can learn more about designing beautiful pins in this course.
So this is how to make Pinterest pins. Now that we have a pin image let’s add it on Pinterest.
How do you Create a Pin on Pinterest?
Follow these steps to learn how to add your pin to Pinterest.
STEP 1 – You can create a pin easily by clicking on the create button on the top left corner of the Pinterest screen.
STEP 2 – Click on the pin option and a window will open like this.
STEP 3 – Now we have to make our pins searchable. So how to optimize Pinterest pins?
Follow the steps below.
Select the most suitable board you want to add your pin image to. Your first version of the pin must go to the most relevant board.
Add Keyword Optimized Pin Title
Write a keyword-rich and click-worthy pin title. The first 40 characters are generally displayed on the screen so make sure to use keywords in the beginning.
Add Keyword Optimized Pin Description
Write a keyword optimized pin description to tell your readers about your post. You get 500 characters so don’t try to stuff it with as many keywords as possible instead form natural sentences that make sense.
Add Alt Tags to Tell What’s in the Image
Write an alt description to tell your readers what they see on the pin image. It is a great place to add more relevant keywords, but make sure that your alt tags are descriptive.
Add the Blog Post Link
Paste your blog post link in the link option. This will allow visitors to click on the pin and go to your blog post to read it.
Choose When to Publish
The last option is to publish the pin. You get 2 options here.
- Publish now – If you want to send your pin at the time you are pinning it.
- Publish at a later date – If you want to send your pin some other time. Simply select the date and time you want and then click on publish.
All done! You just published your first ever pin on Pinterest.
Some FAQs on Creating Images for Pinterest
Now, you might have some questions so here are some FAQs.
You can create story pins (idea pins) by clicking on the create button and then on the idea pin.
To make your pins searchable on Pinterest you must follow the best Pinterest practices. If you are not sure, check Pinteresting Strategies. This is how to go viral on Pinterest.
You can upload a video on Pinterest on the same create window. You can use Canva to create video pins.
Your Pinterest pin size ratio should be 2:3. Ideally, it should fit on the mobile screen.
To remove a pin you can click on the pin and then settings > edit pin > delete. However, Carly recommends not deleting pins.
To create Pinterest images I use and recommend using Canva. You can also get a free account here.
To add multiple images on Pinterest you can click on the carousel option on the create window on the Pinterest pin builder.
To create long pins on Pinterest you will have to make infographics. Canva has various pre-made infographic templates. However, if you want you can create your own designs by clicking on the plain design.
Conclusion: How to Create Pinterest Images?
So this was the formula of creating viral going Pinterest pins.Pinterest For Bloggers: How to Create Pinterest Images? Click To Tweet
Next up is how to make a pin go viral on Pinterest. I’ll be sharing with you my strategy of pinning on Pinterest.
So now that you have great looking pins it’s time you learn how to add them.
Head over to the 3rd part of the Pinterest series where you will learn how to make a Pinterest pin go viral.
And why don’t you save this pin and help me grow?
Do you like creating pin images? What tool do you use for it?