The most important part of a blog is content. Let’s talk about what is content marketing and how to do content marketing.
Content creation is done strategically. It doesn’t work when we publish whatever comes to our minds.
If you are struggling to write the next blog post then keep reading because I am about to simplify the content marketing guide for you.
Content Marketing is done in two parts.
- Content Development.
- And its promotion.
In this guide to content marketing, I’ll walk you through both the steps so that you can create your strategy.
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I want to mention that many awesome websites have already published their content marketing guides such as
- Content Marketing Institute.
- Neil Patel’s Content Marketing Guide.
- Hubspot Content Marketing For Beginners.
- Moz’s Content Marketing Guide.
These are all those sites that I follow and I have learned from them about the importance of content marketing.
This blog post is, however, my version of a content marketing guide. I have updated it to make it super basic for beginners.
When you have read this post you can always check out the above-mentioned guide to learn it better.
This post may contain some affiliate links that is I may earn a small commission at no extra cost to you that I would use to maintain this blog. Thanks for understanding.
First, the basics of content marketing.
What Is Content Marketing?
The definition of Content Marketing according to CMI is
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
The purpose of content marketing is to help you create (smart) content that your readers want to read about.
When you are providing content that they want to read they are providing you things like sales, increased blog traffic, email sign-ups, and more.
Meaning, involving the strategy of content marketing in our blog writing process such that we bring results without having to pay for promotion.
Benefits Of Content Marketing
When you have a look at this content marketing trends 2021 report it speaks for itself.
You must be wondering “is content marketing worth it?”. Here are a few reasons why it is.
- You will have a blog plan working in place.
- Creating blog content becomes easy and smart.
- Helps you brainstorm content creation ideas in advance.
- Allows you to work on other parts of your blog.
- And more.
Now that you know the definition and benefits it is time I introduce you to the various content marketing types.
3 Easy Types Of Content Marketing
Here are 3 beginner’s friendly types of content creation and promotion that you can start now.
1- Blog Content Marketing.
Writing blog articles effectively and marketing them in different places is one of the most basic types of marketing.
An effective content marketing strategy includes the proper use of blog articles.
Many online companies have accepted that having a blog for a website brings better results than a website without a blog.
2- Video Content Marketing.
Videos are the attention-seeking ones.
According to the Search Engine Journal, YouTube is the second most popular search platform.
It is because human eyes are attracted to watching moving things.
Videos help in keeping your readers longer to your site.
3- Social Media Marketing.
Creating content and promoting on social media is one of the best content marketing ideas.
It is one of the easiest ways of content marketing for beginners.
3.7 billion of the population uses social media daily. Imagine, if you can attract only 0.1% of it to your blog. It is still a big number.
Since my blog is not that old, most of my blog’s traffic comes from social media.
You can also use Social Media to grow your blog traffic.
These were the easiest types of content marketing that you can try. If you want to learn more types of content marketing for bloggers, here’s a blog post.
The next step in our beginner’s guide to content marketing is its implementation.
Enter Content marketing strategy.
What Is Content Marketing Strategy?
I have divided this into 2 parts.
A content strategy is a roadmap to publishing the best blog posts that your readers will read.
The next part is effective marketing.
No content is great if it is not promoted well. Therefore, to get results you will have to promote it well.
So these are two parts we will discuss.
- Content Creation For Beginners.
- Marketing For Beginners.
PART 1- Content Creation.
The first question is what is content creation?
It is the art of creating content to attract your target audience and turn them into clients.
As bloggers, we create blog posts and social media content and promote them there, attract lots of readers and sell our products.
But it isn’t about coming up with blog post ideas and publishing them.
A lot of planning is to be done in creating marketing content.
Here’s a step-by-step guide on how to plan a content strategy.
Planning A Content Strategy
- Target Readers – Understand exactly who you are targeting. This will help you write content that matters.
- Niche-Specific – Make your blog posts strictly related to your blog niche. This will prevent you from creating irrelevant topics. Check out my ultimate list of 221+ profitable blog niche ideas for inspiration.
- Strong Plan – Create a monthly or yearly blog content plan.
Here’s a detailed guide on creating blog content for the whole year. Go through it and create one for your blog.
If you want to have a blog planner then check out this one.
When you have a strategy working you can move on to the next part, which is learning blog writing techniques.
Blog Post Writing
- Choose one of the blog writing topics from the strategy that you created and research it.
- Form an outline. You can take inspiration from top-ranking posts to create a blog writing format. Or follow this guide.
Here are some posts to write great blog posts.
- How To Research And Write A Blog Post?
- A Guide To Planning A Blog Post Structure.
- How To Write Click Worthy Blog Headlines?
- Writing Evergreen Content That Gets Traffic.
- How To Write Viral Blog Posts Easily?
- 31 Types Of Blog Posts For Beginners
All of these posts will help you learn how to write better blog posts.
Now we have awesome content to promote. That leads us to our next part.
PART 2- Content Promotion.
As I have already told you before, great content is just a piece of information if it is not promoted.
Therefore, this is an important part of our content marketing strategy guide.
So how do you promote your content as a beginner?
The solution is social media.
According to this stats report by Sprout Social, social media is an important part of your content marketing strategy.
Therefore you should start using social media to promote your blog posts.
This will help you build an audience who regularly check out your blog and will slowly turn into customers.
You can also check out these 21 ways by Brian Dean from Backlinko.
What Are Some Content Marketing Tools?
Here are some of the tools that I use for content creation as well as promotion.
1- The Blog Planner
This 50-page blog planner is perfect for you as a beginner blogger because it has important pages like promotion methods, mission statements, etc to help you drive better results.
2- Google Docs
I use Google Docs to write my blog posts and it is an amazing free tool by Google. I love the autocorrect feature that fixes minor errors.
I use Trello to plan my blog schedule. I love it and recommend you to use it. It is a free tool.
I use Grammarly to proofread my blog posts and it works so well for me. You can also sign up for free if you want to try it first.
I use Canva to create my blog and social media graphics. Sign up using my link and get free credits.
I have recently started using Hootsuite to schedule my tweets and it is awesome. You can schedule up to 30 posts in a day for free.
I used to schedule Tailwind for scheduling my Pinterest pins but I ditched it. Now, I schedule directly from the pin builder. I also recommend you do the same.
But if you are using Tailwind Scheduler and getting results don’t stop using it. I stopped using it because it wasn’t getting me results.
Here are my favorite 21 content marketing tools for beginners that I use for my blog too.
So these were some of my favorite content marketing tools.
So this was the content marketing guide for beginners.
I hope I helped you understand what is content marketing and how you can benefit from it.
From here you should go through the blog content plan guide to form a strategy.
Then you should devote your efforts to following it religiously.
Make sure you are following all the content marketing best practices and you will start seeing results.
Because great content stays forever and brings results forever.
I hope you liked this post if so please save it.
If you have any questions please let me know in the comments section.
Have you planned a blog strategy before? How do you come up with blog post ideas?