Blogging SEO

How To Easily Find Low Competition Keywords?

how to find low competition keywords

A great way to rank online as a brand new blogger is to find low competition keywords with high traffic. 

You may not see them but they are always there. And your job is to find those high-volume keywords with low competition and optimize your content with them. 

Especially when you are a new blogger. 

Because you can’t rank for highly competitive keywords now. 

Today, I’ll show you in only 3 steps, how to find low competition keywords with high traffic so you start ranking organically and getting Google traffic. 

You can do this in 2 methods, one free and one with a paid tool. Both work fine. 

I’ll also give you a list of free Chrome extensions to use for the keyword research process and a juicy bonus tip. 


how to find low competition keywords

So are you ready to start seeing your posts ranking and getting organic traffic? 

Let’s dive right in. 

This post may contain some affiliate links that is I may earn a small commission at no extra cost to you that I would use to maintain this blog. Thanks for understanding.

What Are Low Competition Keywords?

Low competition keywords, as the name says, are terms that don’t have a lot of competition. A small site can easily rank for them. 

These are also called long-tail keywords. Here’s why. 

Keywords are of two types. 

Generic Keywords 

One or two-word keywords with high search traffic and high competition. Since they have high traffic, big sites also compete for them and that’s why you see high competition. 

For example, “SEO” is a one-word keyword and is highly competitive. 

seo difficulty
An SEO difficulty of 87 is impossible to rank for.

Ranking for these keywords isn’t very helpful either. These are broad and don’t necessarily have a defined search intent – more on this below. 

Long-Tail Keywords 

3 to 4-word keywords with no “high” search traffic and low competition. These keywords aren’t very popular (because of the low search traffic) so big sites don’t try to rank for them. 

So these are easy to rank for. For example, “what is SEO on page” is a 5-word keyword with a difficulty of 8 only.

keyword research on ubersuggest

These keywords have a clearly defined search intent. 

Talking about the search intent of a keyword…

What Is The Search Intent Behind A Keyword?

Your success in ranking for a keyword is based on search intent. So take it seriously. 

Search intent is the why behind the query. Why does the user search for this specific keyword? What does he want in return? 

Google wants to show the best desirable results to its users and so should you. 

That’s the reason why you would see small websites competing against established ones. Because those small websites have mastered the search intent for that term better than those established websites. 

To be able to match the search intent, you must know the types. 

Types Of Search Intent 

1- Informational Intent – keywords used for seeking information. For example, “what is SEO” tells that the user is looking for a guide on SEO to learn it. 

This intent generally guides, or informative content ranks. 

2- Navigational Intent – keywords used to find something. For example, “where to find the best keyword research tools” means the user wants to go to sites and compare the best tools. 

For this, generally, product lists rank. 

3- Transactional Intent – keywords that are used when buying something. For example, “buy Semrush tool” means the user is ready to buy this tool. 

For transactional queries, generally, product reviews rank. 

Why Should You Match Search Intent? 

You can’t rank an informational guide for a transactional query. No matter how awesome it is. 

Because the reader, while typing an informational keyword, is not looking to buy anything. He is just looking for information. 

To learn about something.

And Google wants to deliver the best user experience. 

Therefore, if you want your posts to rank then you must match the search intent. 

How To Match The Search Intent?

To learn to match search intent for a keyword you must practice. 

Here’s what you should do. 

  • Go to Google. 
  • Type any search term. 
  • Observe the titles of the results that showed up. 
  • Are they list posts? Informational guides? Reviews? Or anything else? 
  • Read the top-ranking articles to find out what type of content is written. Understand why they rank. 

After a few times, you will understand how to match intent. 

So you know how to match search intent with a keyword. Let’s get you those high search volume and low competition keywords. 


Why Should You Target Low Competition Keywords Only?

New bloggers make the mistake of targeting high search volume keywords and when they don’t see results they say SEO doesn’t work. 

I made the same mistake. But one post that accidentally ranked on Google made me realize my mistake. 

And I started fresh. 

Let me explain it to you. Look at this graph by Moz. 

moz long tail keyword concept

No matter how much those high-traffic keywords entice you to use them they are never going to get you traffic. Especially when you are new. 

Because big and established sites are already competing for them. 

Plus, you know they don’t have a clearer search intent. 

However, with these low competition keywords that also have a good amount of traffic coming, you have a better chance of ranking. 

Because big sites don’t focus on terms that don’t bring high traffic. 

Also, search intent is clear for keywords with more than one word. 

So you start getting organic traffic. 

But there can be too many low competition keywords so how do you find the right ones? 

You are ready to discover….

The Perfect Combination Of Low Competition And High Traffic Keywords

There are too many low competition keywords but not all of them get searched. 

This means that many such keywords don’t get traffic so no benefit ranking for them. 

But then there are some gems. 

Gems are keywords that have low competition but enough search volume. 

I’m sure you don’t just want to rank. You also want traffic, right?

That’s why it is important to find keywords with high search volume and low competition. 

Below is the exact method to follow to find low competition long-tail keywords with high search volume. 

How To Find Low Competition Keywords With High Traffic? 

So you know that you should start your SEO efforts by finding high volume and low competition keywords. 

If you remember, I will show two methods. One free and one with a paid tool. 

You can use either to do your keyword research. 

We begin our research with our best friend – Google search bar.

1- Start With Google Search Bar. 

To start we need to find the base keywords. Or generic keywords. 

You may or may not use them. But these are not ‘target keywords.’ These will help you find them. 

So, how to find base keywords? 

In these three ways. 

1- Guided Search Results 

Type the topic in the search bar and hit the spacebar to see what comes up. 

For example, when I typed “what is SEO” this came up. 

guided search on google

The guided search terms that crowd up are base keywords. 

Install the free Ubersuggest and SEO Surfer extensions. (More below)

So that you get keywords with extra information, including search volume (SV) and keyword difficulty (KD.)

And SEO Surfer shows extra keywords like these. 

seo surfer keyword suggestions
  • Open a Google sheet to write your base keywords. Or you can use the sheet I use
  • Also, write keyword difficulty and search volume. 
  • Compare the keywords based on SV and KD. Don’t worry too much about them now, we will be filtering them later. 

Keep on writing new terms and finding new keywords. 

Another place to find keywords is the “People also ask” section. 

2- “People also ask” section 

Google shows some questions, related to the search query, in a box as rich results. 

You will see them when you scroll a bit. (Might not show up in some cases)

people also ask section

Since Google is showing them, these are popular terms. This means that people are looking for their answers. 

When you click on the little arrow more questions will show up. 

You can find some great base keywords from there. Add those to your sheet. 

3- Related Keywords Section

When you scroll down to the bottom you will see some more related keywords. 

related searches section

These are great terms to use while researching. Write them in your Google Sheet.

Keep finding keywords until you have enough to begin the actual research. 

REMEMBER –  Find keywords with the matching search intent with enough search volume. 

2- Using A Keyword Research Tool

Now we move on to a tool. You can use the same sheet for this process. Here are some keyword research tools for bloggers.

The first step is about using the free tools. 

1- Using Free Tools. 

For 9 months into blogging, I used these free tools and they helped me find some great keywords. 

However, these tools are not as accurate as paid tools and some don’t show SV and KD but are good enough to get started. 

So here’s a list of some awesome free keyword research tools and how to use them. 


It is a tool by Neil Patel. You get 3 free searches daily. 

  • Sign up with your Google account. 
  • Once you are in your dashboard, click on the “keyword analyzer” section.
  • Now type a base keyword.
  • Click on keyword ideas to find more keywords.
  • Add those to your low competition keywords list that you want, based on keyword difficulty and search traffic. 
keyword research on uber suggest to find low competition keywords with high traffic

Refer to the next section to learn how to filter out keywords based on keyword difficulty and search volume. 


Moz allows 10 free searches every month. Create a free account and click on more free tools. Then click on the keyword explorer. 

  • Type any of the base keywords.
  • You can also add filters like search volume range, type of keywords, and more. Hit enter.
  • Add them to your list.
moz keyword research dashboard
Answer The Public

It is a great tool that shows trending questions on a topic. You don’t need an account to use the free tool.

  • Type a base keyword and hit enter.
  • Choose some keywords from them.
answer the public keyword analysis

This tool helps in finding questions that you can use as subheads and in the FAQ section. 

LSI Graph

It shows secondary keywords. Use these keywords to avoid keyword stuffing and rank for many terms. 

  • Type a base keyword and write all the related terms that you want to use.
LSI graph keyword analysis for finding low competition and high traffic keyword tool

Using this method will get you plenty of keywords to filter out. Skip the next section if you are not using the paid tool. 

2- Using A Paid Tool

I tried many premium keyword tools. Some were awesome and some were just costly. 

No doubt, Semrush is the best tool and is highly accurate. However, it is very costly. 

So I found a similar tool that is cheaper. The Keyword Revealer tool

It costs only $19 monthly. 

Check out the Keyword Revealer here. 

It is a simple tool. Let’s see how to use it and why I like it. 

How to use the Keyword Revealer Tool?

On the dashboard, type the base keyword and hit enter. 

keyword revealer dashboard
Click on any keyword’s difficulty to load results.

It shows basic information about keywords like search volume and all. 

Now click on the “evaluate” button. And that’s it.

The tool does everything from there. 

It shows a chart like this. 

keyword revealer chart
Shows the keyword difficulty, search volume, and trends.
keyword revealer social media trend
Shows social presence, domain strength, and on-page optimization, and the little box below shows the keyword performance.
keyword revealer average
Shows how your content should be able to rank.
keyword revealer top ten results that are ranking for low competition keywords
Shows the top 10 results and their performance.

Here are some things it shows. 

  • Difficulty – Tells how difficult it would be to rank for the keyword. (To find out the best keyword)
  • Top results – It gives a list of top-ranking results with their Domain Authority and Page Authority. 
  • DA (Average) – Gives an estimated number for domain authority required to rank. 
  • Backlinks (Average) – Average number of backlinks needed to rank. 
  • Average Word Limit – How long your blog post should be? 
  • Breakdown – Top ranking web pages along with their page authority, shares on social media platforms, backlinks, and more. 

It’s as easy as clicking on a keyword. It shows you the difficulty (in %) of ranking that keyword. 

I also tested the Keyword Revealer and it works great. 

My blog post got indexed within 2 days and now it shows up on the results. All I have to do is optimize it to get it to the first page. 

By now, you have a list of low competition keywords. 

Now, let’s show you how to filter out the best ones. 

How To Filter Low Competition Keywords? 

To begin with, you should target only one or two low competition & high search volume keywords. That’s why filtering out keywords is important. 

But you can use the others as LSI keywords to avoid using the same keywords. So keep them too. 

I use these two parameters to analyze keywords. 

(Note – Keyword Revealer will do all the work, the keyword with low difficulty is the one you should target but learn this method too to evaluate the low competition and high search volume keywords.)

Based on Keyword Difficulty

The keyword difficulty is a numerical value between 0 to 100. 

The lower the number the better. 

  • 0 to 20 – easy to rank. 
  • 20 to 50 – difficult for new sites. 
  • 50 and higher – are “never waste your efforts” keywords. 

Free Tools 

In Ubersuggest, you get a column that shows keyword difficulty in 3 colors. 

  • Green – easy to rank.
  • Yellow – a bit difficult. 
  • Red – extremely competitive. 

It used to work fine for me until I noticed that the numbers were not accurate. 

That’s why I moved to a premium tool. 

Keyword Revealer

The overall difficulty number will help you with this. 

  • 0 to 30% – low competition 
  • 30 to 50% – somewhat high competition 
  • 50 and higher – high competition

This is a general range, the Keyword Revealer tool shows more value. The range from 0 to 30 is what you should aim for. 

Based on Search Volume

Search volume is the total traffic a keyword brings monthly. It is an easy number. The higher the better. 

So, you must consider those low competition keywords only that have high or some traffic. 

That’s why analyzing a keyword based on both KD and SV is important. 

By now, you must have 2 to 3 awesome keywords to target. Now, all you have to do is to optimize your content with them. 

Note – Also use other keywords wherever it makes sense. 

You need to write awesome SEO-friendly content

Juicy Bonus Tip – Extract Competitor’s Keyword

Do you know how to find the best keywords to rank for? It’s by extracting your top competitors’ keywords. 

Why competitor’s keywords? 

Because of these reasons. 

  • They have a similar DA as yours. 
  • Publish similar content as yours. 
  • Write better content than theirs. 
  • Extract similar keywords from the same page.
  • You can convert their readers into yours. 

By finding keywords that they are already ranking and optimizing your content for them you stand a better chance of ranking. 

How? By creating 10X better content. 

You can do this for free. Using Ubersuggest. Go to the “competitor analysis” section and type any URL. 

A list of popular keywords is opened. 

competition analysis for keywords in ubersuggest to find low competition keywords with high traffic

Use these keywords in your content and grab your competitors’ spots. 

Free Chrome Extensions For Keyword Research

So, here’s a list of the free Chrome extensions as promised. 

1- Ubersuggest

Using the free Ubersuggest extension you can get search volume and keyword difficulty while doing the research. 

2- Mozbar

Moz bar shows Domain Authority, word count, backlinks, and Page authority of the ranking websites. So you can compare the keywords. 

3- SEO Surfer

SEO Surfer shows great keywords and also word count so you can use them for creating optimized content. It also has a free content planner that allows you to take notes. 

4- Keywords Everywhere 

Keywords Everywhere give a lot of keywords related to the search term. It also gives traffic results of the ranking websites. 


So, this is how you find low competition keywords with high search traffic. 

And you have a list of free Chrome extensions, to begin with, keyword research. 

Plus, the bonus tip will help you find the right topics to start with. Do you know optimizing images for SEO is an easy way to boost your rankings?

So how were you doing your keyword research? Are you utilizing LSI keywords? If not, are you going to now? 

Do you have any questions about finding low-competition keywords? Or is there anything I have left? 

Either way, let me know in the comments below. I’ll keep an eye out. 

I hope you found this post helpful. Follow me on Twitter, Facebook, and LinkedIn. Or why not subscribe to my newsletter and get blogging and writing tips straight to your inbox every week?

how to find low competition keywords with higher traffic

Ekta Swarnkar

I'm Ekta Swarnkar. I'm a B2B Copywriter for SaaS and Marketing companies and blogger at Tia Says. I started this blog to publish blogging and writing tips for beginners to help them grow their blogs. I also share the best tools they can use easily.

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